CONCEPTUAL VALUE IN BRAND IDENTITY SYSTEMS, PACKAGING, EDITORIAL AND DIGITAL CONTENT
I work both the creative process and the art direction through research, reflection and conceptualization, resulting in lasting and effective solutions. Each work is different so the result is also different too, through the understanding and exchange of sensations with the client, the values of the project are reinterpreted and a customized graphical solution is generated. This way of understanding design is a guarantee of quality that enriches me personally and professionally.
Throughout my career I have collaborated for companies and institutions from diverse fields such as education (ESADE Business & Law School, KIC InnoEnergy), gastronomy (Ferran and Albert Adrià, Andoni Aduriz, Carles Gaig, Moncho's Group), publishing sector (Grupo edebé, Editorial Acali), the artistic (Museum of Contemporary Art of Barcelona (MACBA), the Californian painter Ariel Vargassal) as well as the sports (Titan Desert, Club Ferrari Spain, Albert Bosch) and watchmaking (Seiko Spain, Geresa) among others.
I use design as a strategic tool capable of driving the growth of a business, giving relevance to a project, making a brand visible and differentiating a company from its competitors. For this, I support my proposals for visual communication in the advanced use of new technologies and in the appropriate advertising techniques for an interconnected and changing society.
IF YOU ARE INTERESTED IN DEVELOPING A NEW PROJECT, FOLLOWING UP YOUR DESIGN LINE OR WANT TO MAKE A QUERY, DON’T HESITATE TO CONTACT ME:
Representation. Rodrigo Torices
I have collaborated with clients from different countries, in Europe (Spain, France, Holland, Belgium, Germany) and a large part of America (from Mexico and the United States to Chile).